But the radio and TV were not just the electrification of speech and gesture but the electronification of the entire range of human personal expressiveness. With electronification the flow is taken out of the wire and into the vacuum tube circuit, which confers freedom and flexibility such as are in metaphor and in words themselves.
“A Historical Approach to the Media”, In Teachers College Record, Vol. 57, Issue 2, November (1955), p 109
Year: 1955
Chapters:
Electric, Electronic | Media Reprocess Media
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan