Canadians are all a very humble bunch. They take it for granted that everything they do must be second rate. [In publishing Explorations] Carpenter and I just blithely assumed that, since nearly everything in the world is second rate at best, there was no reason why we couldn’t do something that was first rate right here.
Quoted in Philip Marchand, Marshall McLuhan The Medium and the Messenger: a Biography (1989), p 119
Year: 1989
Chapter:
McLuhan on McLuhan
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan