In fact, this image of a unified ratio among the senses was long held to be the mark of our rationality, and may in the computer age easily become so again. For it is now possible to program ratios among the senses that approach the condition of consciousness. Yet such a condition would necessarily be an extension of our own consciousness as much as wheel is an extension of feet in rotation.
Understanding Media, 1964, MIT/Routledge edition, p 60
Year: 1964
Chapter:
Today’s Transition
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan