A dictionary of Marshall McLuhan’s quotations

Clothing and housing, as extensions of skin and heat-control mechanisms, are media of communication, first of all, in the sense that they shape and rearrange the patterns of human association and community. Varied techniques of lighting and heating would seem only to give new flexibility and scope to what is the basic principle of these media of clothing and housing; namely, their extension of our bodily heat-control mechanisms in a way that enables us to attain some degree of equilibrium in a changing environment.
Understanding Media (1964), MIT/Routledge edition, p 127
Year: 1964
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan