Comics (as already explained in the chapter on The Print), being low in definition, are a highly participational form of expression, perfectly adapted to the mosaic form of the newspaper. They provide, also, a sense of continuity from one day to the next. The individual news item is very low in information, and requires completion or fill-in by the reader, exactly as does the TV image, or the wirephoto. That is the reason why TV hit the comic-book world so hard. It was a real rival, rather than a complement.
Understanding Media (1964), MIT/Routledge edition, p 166
Year: 1964
Chapter:
Cartoons, Comics
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan