A dictionary of Marshall McLuhan’s quotations

Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force. Thus we may feel like a man who has been hustled away from his favorite knothole in the ball park b y a frantic rout of fans eager to see the arrival of a movie star. We are no sooner in position to look at one kind of event than i t is obliterated b y another, just as our Western lives seem to native cultures to be one long series of preparations for living. But the favorite stance of literary man has long been " to view with alarm" or " to point with pride," while scrupulously ignoring what's going on.
Understanding Media, 1964, MIT/Routledge edition, p 199
Year: 1964
Chapter: Advice
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan