Way back in the age of the hunter, as indicated earlier, paleolithic man was firmly convinced that he made his environment. He did it by rituals, dances, and various cosmic communing and behavioral patterns. But primitive men always thought that they made the world, that they wound it up and renewed its energies by their rituals. Are we not moving very much back into that state?
“Information Hunt Looms Big”, in College and University Journal, Vol 6, No. 2, Spring, 1967, p 6
Year: 1967
Chapter:
Retribalizing
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan