There may be some hitherto unsuspected and wise motive for mental sleep and self-hypnosis in man which the confrontation of the effects of media technology would reveal. However this may be, it is plain that the pseudo-dichotomies and visual quantities imposed on our psychology by print began in the seventeenth century to assume the character of consumer packages or “systems” of philosophy. They are the kind that can be described and presented in a few minutes, but, thanks to the mesmerizing of print, were to occupy the attention of generations.