A dictionary of Marshall McLuhan’s quotations

Electric technology does not need words any more than the digital computer needs numbers. Electricity points the way to an extension of the process of consciousness itself, on a world scale, and without any verbalization whatever. Such a state of collective awareness may have been the preverbal condition of men.
Understanding Media, 1964, Gingko Critical Edition, p 78
Year: 1964
Chapter: Language
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan