Electric technology does not need words any more than the digital computer needs numbers. Electricity points the way to an extension of the process of consciousness itself, on a world scale, and without any verbalization whatever. Such a state of collective awareness may have been the preverbal condition of men.
Understanding Media, 1964, Gingko Critical Edition, p 78
Year: 1964
Chapter:
Language
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan