Electromagnetic technology requires utter human docility and quiescence of meditation such as befits an organism that now wears its brain outside its skull and its nerves outside its hide. Man must serve his electric technology with the same servo-mechanistic fidelity with which he served his coracle, his canoe, his typography, and all other extensions of his physical organs.
Understanding Media (1964), MIT/Routledge edition, p 64
Year: 1964
Chapters:
Dropout | Electric, Electronic | Extension Theory | Living Unity | Tools We Shape, Reshape Us
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan