Energy and production now tend to fuse with information and learning. Marketing and consumption tend to become one with learning, enlightenment, and the intake of information. This is all part of the electric implosion that now follows or succeeds the centuries of explosion and increasing specialism. The electronic age is literally one of illumination. Just as light is at once energy and information, so electric automation unites production, consumption, and learning in an inextricable process. For this reason, teachers are already the largest employee group in the U.S. economy, and may well become the only group. The very same process of automation that causes a withdrawal of the present work force from industry causes learning itself to become the principal kind of production and consumption. Hence the folly of alarm about unemployment. Paid learning is already becoming both the dominant employment and the source of new wealth in our society.
Understanding Media (1964), MIT/Routledge edition, p 350-351
Year: 1964
Chapter:
Education
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan