Expo 67 is a mosaic. There are no connections between any of the parts. It has no story line. Everybody can get into the act. They’re not being given any organized image of anything…. There are a few exceptions in some of the pavilions. Most of the pavilions have no products, no exhibits, no projects, except Russia’s. They’re desperately trying to have a nineteenth century at last, and so they’ve filled their pavilion with products, which is what we used to do in our world’s fairs. It was. A world of produce, not of process. Expo is a world of process, not of products.
The Museum as Large-Room Pinball Machine, Marshall McLuhan, Harley Parker, and Museum Professionals, 1967, full transcript of a seminar at the City Museum of New York, October, 1967, edited by William Buxton, published by U. of Alberta Press, 2026, p 88
Year: 1967
Chapters:
Discontinuity | Participation
↪ Also at #5248
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan