A dictionary of Marshall McLuhan’s quotations

Whenever you meet the unfamiliar, you at once translate it into something you already know, and that means you never contact the unfamiliar. It's not safe.
“Understanding Canada and Sundry other matters: Marshall McLuhan” interview, in Mademoiselle Magazine, January (1967), p 114
Quote #6049
Year: 1967
Chapter: Rear View Mirror
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan