A dictionary of Marshall McLuhan’s quotations

Finnegans Wake has already begun to appear as an orchestration of all the media of communication, ancient and modern. And it was his mastery of the art process in terms of the stages of apprehension that enabled Joyce to install himself in the centre of the creative process. Whether it appears as mere individual sensation, as collective hope or phobia, as national myth-making or cultural norm-functioning, there is Joyce with cocked ear, eye and nose at the centre of the action. He saw that the change of our time (“wait till Finnegan wakes!”) was occurring as a result of the shift from super imposed myth to awareness of the character of the creative process itself. Here was the only hope for a world culture which would incorporate all previous achievements. The very process of human communication, Joyce saw, would afford the natural base for all the future operations and strategies of culture.
“Notes on the Media as Art Forms,” Explorations 2, 1954, p 81
Year: 1954
Chapter: Joyce, James
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan