For applied knowledge, whether in military structure or industrial organization, depends upon uniformity and homogenization of populations. “It is certain,” wrote the symbolist Edgar Allan Poe, “that the mere act of inditing tends in a great degree to the logicalization of thought.” Lineal, alphabetic inditing made possible the sudden invention of “grammars” of thought and science by the Greeks. These grammars or explicit spellings out of personal and social processes were visualizations of non-visual functions and relations. The functions and processes were not new. But the means of arrested visual analysis, namely the phonetic alphabet, was as new to the Greeks as the movie camera in our century.
The Gutenberg Galaxy: The Making of Typographic Man, (1962), p 23
Year: 1962
Chapters:
Knowledge | Logic & its Faultlines
↪ Also at #3185
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan