Those external extensions of sense and faculty that we call media we use as constantly as we do our eyes and ears, and from the same motives. The book-oriented man considers this nonstop use of media as debased; it is unfamiliar to him in the book-world.
Understanding Media, 1964, MIT/Routledge, p 211
Year: 1964
Chapters:
Media | Media Effects
↪ Also at #4452
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan