A kind of myth-making process is often associated with Hollywood and with Madison Avenue advertising agencies. So far as advertisements are concerned, they do, in intention at least, strive to comprise in a single image the total social action or process that is imagined as desirable. That is, an advertisement tries both to inform us about, and also to produce in us by anticipation, all the stages of a metamorphosis, private and social. So that whereas a myth might appear as the record of such extended metamorphosis, an advertisement proceeds by anticipation of change, simultaneously anticipating causes with effects and effects with causes. In myth this fusion and telescoping of phases of process becomes a kind of explanation or mode of intelligibility.