A dictionary of Marshall McLuhan’s quotations

He changed his procedure from working with a “point of view” to that of the generating of insights by the method of 'interface.' By contrast, a “point of view” is merely a way of looking at something. But an insight is the sudden awareness of a complex process of interaction
Forward to H.A. Innis’s Empire and Communication, 1972 edition, in On the Nature of Media (2016), p 194
Year: 1972
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan