History need never be oriented to the past. But today when we are again trying to make the new media do the old jobs we also have an orientation to the past which ensures the destruction of all achieved values, like recording [over] recorded tape.
Letter to David Reisman, February 18, 1960, in Letters of Marshall McLuhan (1987), p 261
Year: 1960
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan