How does one conduct oneself in the midst of a mass of totally involved and metaphysically merged entities? Nobody ever asked this question. I personally don't find any satisfaction in complaining about it, or in congratulating ourselves upon it.
“Television in a New Light” (1966), in The Meaning of Commercial Television: The Texas-Stanford Seminar, 1966, p 96-97
Year: 1966
Chapter:
Identity
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan