A dictionary of Marshall McLuhan’s quotations

We have become intensely aware of the dimensions of the unconscious. We seem to be devoted to dispelling the unconscious through dealing with it was Columbus dealt with the new world – opening it up as fast as possible and exploiting its as fast as possible – Madison Avenue-wise or otherwise. Our whole time seems to be pushing toward the extending of consciousness into unconscious areas.
“The Meaning of TV to Children” (1965), p 36
Year: 1965
Chapter: Unconscious
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan