And as for the cool war and the hot bomb scare, the cultural str… — Understanding Media (1964), MIT/ROUTLEDGE edition, p 31 | The MMM

A dictionary of Marshall McLuhan’s quotations

And as for the cool war and the hot bomb scare, the cultural strategy that is desperately needed is humor and play. It is play that cools off the hot situations of actual life by miming them.

Understanding Media (1964), MIT/ROUTLEDGE edition, p 31

Quote #5456

Year: 1964

Chapters: Hot & Cool | Playfulness

↪ Also at #2769

Compiled by William Kuhns
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