Trying to formulate the chances of the American candidates for publication, I can find only one word: "somnambulism." It was Professor Broughton of McGill who recently explained that somnambulism is a highly motivated state. The real drama of our age, the shift from hardware service environments of the 19th century to the software (electric information) service environments of the 20th century, is as big a leap as that from primitive tribalism to literate individualism.
“To Pierre Elliott Trudeau (1968)”, in Letters of McLuhan, p 352
Year: 1968
Chapter:
Wake Them Up!
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan