A dictionary of Marshall McLuhan’s quotations

I have no theories whatever about anything. I make observations by way of discovering contours, lines of force and pressures. I satirize at all times and my hyperboles are as nothing compared to the events to which they refer. If you study symbolism you will discover that it is a technique of rip-off by which figures are deliberately deprived of their ground. You do not seem to have grasped that the message as it relates to the medium, is never the content, but the corporate effects of the medium as an environment of service and disservice…
Letter to William Kuhns, December 6, (1971), in Letters of Marshall McLuhan (1987), p 448
Year: 1971
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan