A dictionary of Marshall McLuhan’s quotations

I have said (and I hope I am wrong) at various times that we ought to expect a steady trend toward irrational tribal behavior in North America, as our youngsters get saturated with the all-at-once auditory experience of our new media. Such tribal experience was still intact and available to the Jap and the German. But for us to retribalize would be quite a different matter. And in the global village created by our electronics there would, of course, be room for only one tribe — the human family itself.
Attribution?
↪ Also at #6143, #7413, #7426
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan