When the news seeks to become the news source by means of direct dialogue rather than by remote report of the event, they are being true to the immediacy of the TV medium in which comments outrank the event itself.
“Sharing the News—Friendly Teamness: Teeming Friendness.” Commissioned by the ABC Owned Television Stations for their private distribution. Copyright shared by ABC and McLuhan Associates, Ltd. 44 p.. Rpt., as “Television views the news: hot events on a cool medium, where the audience is the actor.” Television / Radio Age, September 6, Vol. 19, No 3, September 6, 1971
Year: 1971
Chapter:
Television
↪ Also at #6780
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan