A dictionary of Marshall McLuhan’s quotations

When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past.
The Medium Is the Massage (1967), p 75
Quote #6009
Year: 1967
Chapters: McLuhanisms & Zingers | Rear View Mirror
↪ Also at #4269, #6034
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan