If a work of art is to explore new environments, it is not to be… — “Letter to Wilfred Watson, October 6 1965”, in Letters of Marshall McLuhan (1987), p. 325; later quoted in "Author, Dies; Declared 'Medium Is the Message'" by Alden Whitman, The New York Times, January 1, (1981)

A dictionary of Marshall McLuhan’s quotations

If a work of art is to explore new environments, it is not to be regarded as a blueprint but rather as a form of action-painting.

“Letter to Wilfred Watson, October 6 1965”, in Letters of Marshall McLuhan (1987), p. 325; later quoted in "Author, Dies; Declared 'Medium Is the Message'" by Alden Whitman, The New York Times, January 1, (1981)

Quote #383

Year: 1965

Chapters: Anxieties Caused By Change | Art, Artists

↪ Also at #444