If anybody were to ask whether all this would change if technology stepped up the character of the TV image to movie data level, one could only counter by inquiring, "Could we alter a cartoon by adding details of perspective and light and shade?" The answer is "Yes," only it would then no longer be a cartoon.”
Understanding Media (1964), MIT/Routledge edition, p 313
Year: 1964
Chapter:
Cartoons, Comics
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan