A dictionary of Marshall McLuhan’s quotations

If I had to reduce the last chapter to a brief formula it would be "making comes before matching." Before the artist ever wanted to match the sights of the visible world he wanted to create things in their own right. . . . The very violence with which Plato denounces this trickery reminds us of the momentous fact that at the time he wrote, mimesis was a recent invention.”
E. H. Gombrich
Art and Illusion (p 116) Quoted in The Gutenberg Galaxy: The Making of Typographic Man, (1962), p 51
Year: 1962
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan