Any artist in any field whatever knows that “form” and “content” are a bogus pair. But when such a notion is all we have with which to cope with modern entertainment (and education) we are helpless. When we hear that “the medium is the message in the long run”, we think it is jabberwocky or Finneganese. And so it is. That is, such a formula speaks not of one plane of fact at a time, but is multi-leveled.
“Around the World, Around the Clock (review of The Image Industries by William Lynch, S.J.-ed.)”, in Renascence Magazine, volume 12, No.4, Summer, 1960, p 205
Year: 1960
Chapter:
Media as Form
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan