A dictionary of Marshall McLuhan’s quotations

[In a political TV debate] The image is what mattered, and anything that could hold the attention on the image was all that mattered from the point of view of the arrangers.
“TV as a Debating Medium” (1976), reprinted in Understanding Me (2003), p 258
Year: 1976
Chapter: Image
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan