A dictionary of Marshall McLuhan’s quotations

In fact, I hope very much to translate Understanding Media into a text book for school use. You see, the world of media is one in which the young are deeply versed. It is one that not only shapes their earliest perceptions, but which nourishes them as well, far beyond any nutriment received in the classroom. This area of experience, therefore, is one that cries out for clarification. The fact that literate adults in our world would have very simple-minded ideas about media does not prevent media from having very complex results on psyche and society.
Letter to Bascom St John, July 10, 1964, in Letters of Marshall McLuhan (1987), p 306
Year: 1964
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan