A dictionary of Marshall McLuhan’s quotations

In fact, the stress on the abstract visual evoked as standards of truth the mere matching of object with object. So unconscious were people of this matching theory as being dominant, that when a Pope or a Blake pointed out that truth is a ratio between the mind and things, a ratio made by the shaping imagination, there was nobody to note or comprehend. Mechanical matching, not imaginative making, will rule in the arts and sciences, in politics and education, until our own time.
The Gutenberg Galaxy: The Making of Typographic Man, (1962), p 268
Year: 1962
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan