In our time it is extremely evident that man is language, though he now recognizes many non-verbal languages as well as the language of forms. And this structuralist approach to experience engenders the awareness that "unconsciousness in relation to the one who knows is nonexistence.” That is to say, that in so far as print structured language and experience and motivation in new ways not recognized in conscious ways, life was impoverished by mesmerism.
The Gutenberg Galaxy: The Making of Typographic Man, (1962), p 231