In the early days of print people were taught to read and write, and then they were left to make use of these basic skills. Today, there is the syntax of the movies which the student has to be taught so that he might be able to study in the theatres. There is the syntax of the ads, with their psychological overtones. There is the syntax of the newspapers with their store of information built around the theme of TODAY: an interesting logic that calls for the simultaneous perception of the whole world at the moment and for a keen power of interpretation.