In the electronic age, when time and space factors are very much reduced in information flow, it is once more natural for us, as for men in small oral communities, to think mythically. For today it is easy to perceive consequences embedded in any kind of innovation. If we don’t see them, they clobber us very quickly.
“Popular/Mass Culture”, Speech (1960), in Understanding Me (2003), pp 17-18
Year: 1960
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan