In the mechanical age of the wheel and the lever, acceleration had expanded and enlarged the sphere of action. At electric or instant speeds the same sphere contracts almost to the dimensions of a single consciousness.
“The Role of New Media in Social Change,” 1964, in The Man and His Message, 1989, p 35
Year: 1964
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan