A dictionary of Marshall McLuhan’s quotations

In the same way, the computer is not a new mechanical gadget for pepping up the old mechanical environment. The computer is not mechanical at all. Electric circuitry is an organic thing, an extension of our nervous system. Our natural impulse is to ignore the environmental aspects and to try to fit it into the old situation in the style of "horseless carriage" and "wireless." But our natural response is quite helpless and irrelevant, as the history of technology testifies.
“The Emperor’s Old Clothes” (1966), in McLuhan Unbound (2005), p 9
Year: 1966
↪ Also at #3310
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan