A dictionary of Marshall McLuhan’s quotations

However, our fascination with all phases of the unconscious, personal and collective, as with all modes of primitive awareness, began in the eighteenth century with the first violent revulsion against print culture and mechanical industry. What began as a "Romantic reaction" towards organic wholeness may or may not have hastened the discovery of electromagnetic waves. But certainly the electro-magnetic discoveries have recreated the simultaneous "field" in all human affairs so that the human family now exists under conditions of a "global village." We live in a single constricted space resonant with tribal drums. So that concern with the "primitrive" today is as banal as nineteenth-century concern with "progress," and as irrelevant to our problems.
The Gutenberg Galaxy: The Making of Typographic Man, (1962), p 31
Year: 1962
↪ Also at #1307
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan