In this electric age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness … By putting our physical bodies inside our extended nervous systems, by means of electric media, we set up a dynamic by which all previous technologies that are mere extensions of hands and feet and bodily heat-controls - all such extensions of our bodies, including cities - will be translated into information systems
Understanding Media (1964), MIT edition, p 57
Year: 1964
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan