Indeed, “date-line” became a basic new concept, both of information and form. The idea of “up-dating” ideas, perceptions, style of prose and dress, and management became mandatory. Instant news had to be written in the inverted pyramid form with the main story in the first sentence so that editors could cut the stories anywhere to fit them into their mosaic. The key point to notice is that no more connections among the news items were sought or missed. The resonant interval took the place of the logical connection, and people became obsessed with the need for “keeping in touch.”
“Predicting 1983 and the Fourth World,” in Man and the Future of Organizations, Franklin Foundation Lecture Series, Volume 5, 1975, p 17
Year: 1983
Chapters:
Innovation | Interval
↪ Also at #3082
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan