Thus the future of the book is nothing less than to be the means of surpassing Nature itself. The material world, as it were, is to be etherealized and encapsulated in a book whose characters will possess all the formulas for the knowledge and recreation of Being.
“Do Books Matter?” (1973), pp 38-39
Year: 1973
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan