A dictionary of Marshall McLuhan’s quotations

Why should pre-literate people have no concept of words as referring to things, but only of words as being things?
Projects and Questions -Writing, in NAEB Report on Understanding New Media, June (1960), p 40
Quote #5888
Year: 1960
Chapter: Questions He Asks
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan