A dictionary of Marshall McLuhan’s quotations

It is an old observation of Aristotle and others that any process pushed to its limit reverses its characteristics.
“Roles, Masks and Performances” (1971), p 527, reprinted in McLuhan Unbound #12 (2017), p 20
Quote #3435
Year: 1971
Chapter: LOM 4 - Flip, or Reverse into the Opposite
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan