It is hard for the conventional and uncritical mind to grasp the fact that "the meaning of meaning" is a relationship: a figure-ground process of perpetual change. The input of data must enter a ground or field or surround of relations that are transformed by the intruder, even as the input is transformed. Knowledge, old or new, is always a figure that is undergoing perpetual change by "interface" with new environments. Thus it is never easy to divorce knowledge and experience. In the same way that knowledge and experience are continuously modifying each other, the relation between "hardware" and "software" is not fixed but is in a perpetual state of metamorphosis.
“Social Impact of the Computer”, 1979 typescript
Year: 1979
Chapter:
Change
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan