A dictionary of Marshall McLuhan’s quotations

It is necessary to have the audience in focus when writing aphoristically because it is an auditory and oral form of address.
Letter to R.I.K Davidson, Editor at U of Toronto Press, September 26, (1978)
Quote #3994
Year: 1978
Chapter: McLuhan on McLuhan
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan