It is now possible to include all the assembly line programs of an entire enterprise on a few little "solid state" chips. Along with the flip from hardware sequence speeds, comes the flip from hardware scale to software programming.
“The End of the Work Ethic” (1973), in Essays Media Research Technology, Art, Communication (1997), p 104
Year: 1973
Chapter:
Chiasmus, Flips, Reversals
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan