It is the artist's job to try to dislocate older media into postures that permit attention to the new. To this end, the artist must ever play and experiment with new means of arranging experience, even though the majority of his audience may prefer to remain fixed in their old perceptual attitudes.
Understanding Media, 1964, MIT/Routledge edition, p 254
Year: 1964
Chapters:
Art, Artists | Playfulness
↪ Also at #5444
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan
© 2026, The Estate of Marshall McLuhan