A dictionary of Marshall McLuhan’s quotations

It is the difference between matching and making, between spectatorship and total dramatic participation. Through the drama of the mouth, we participate daily in the total re-creation of the world as a process.
Letter to Wilfred and Sheila Watson, Dec. 15, 1967, in Letters of Marshall McLuhan (1987), p 347
Year: 1967
Compiled by William Kuhns
© 2026, The Estate of Marshall McLuhan